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      1. Madeline Yurkoski
        Associate Strategist, Lean Growth


        Madeline is a bold, creative thinker who infuses client engagements with consumer perspectives and world-class research insights. Madeline is known for her trailblazing pursuit of new challenges and side hustles and learning new things. She helps clients to identify consumer pain points and problems and validates consumer needs so clients feel confident in their decisions. She pushes clients to think beyond typical solutions and encourages them to explore and test ideas before ruling them out. Due to her research and advertising background, she has a deep empathy and understanding of consumer needs, as well as a proven ability to generate powerful insights and develop brand communication. Madeline is a Women in Product committee member.